Randahl Fink
2026-04-06T09:09:55Z

@osma I was shown this UI, and I promise you, that is not just an authentication dialog, that is a wall which sends 9 out of 10 users elsewhere.

Countless times I hear tech-savvy people say they do not understand why the average user can’t just google her way to content on a platform she does not know, and create an account, and find her way through an interface she does not understand.

She can’t. And that is the point.

Friction is a killer.

@benfulton @anderspuck